New York CNN —
Anyone who menstruates will tell you: a period often doesn’t look or feel like the rapturous dancing portrayed in a typical tampon ad.
Taking aim at the sanitized and euphemistic nature of mass advertising aimed at women, personal care brand Frida launched an adult-only online platform Wednesday of tutorial videos showing customers how to use its fertility, prenatal and postpartum products.
The platform, developed alongside health professionals, is in large part a response to many marketing platforms and social media sites taking down or rejecting reproductive and women’s health ads that show
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