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The following excerpt is from Mark Siebert’s book Franchise Your Business. Buy it now from Amazon| Barnes & Noble | iTunes
To develop a sound training program, you need to start with an understanding of your franchisee. Is this new franchisee someone with industry-specific knowledge? Specific skills, such as sales or management abilities? Or will you need to treat your franchisee as if they were learning absolutely everything for the first time?
Ultimately, your training program must be good enough to ensure that the least-skilled new franchisee will represent the brand to the standard of quality associated with the concept.
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