Hugo Travers may not think of himself as a journalist, but he could be the most popular one in France.
Travers, 26, is the founder and face of HugoDecrypte, a French media start-up that delivers news aimed primarily at young audiences. What began eight years ago as a university student’s YouTube channel now boasts 14 million followers across its social media accounts, 200 million monthly views on TikTok and another 35 million on YouTube.
HugoDecrypte’s Instagram account has more followers than Le Monde, the French daily widely considered the country’s newspaper of record,
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