This role originally appeared on Business Insider.
UPS last December eliminated the role of the chief marketing officer, replacing it with a chief commercial and strategy officer who would oversee product management and business transformation.
The news fueled articles and thought pieces on the demise of the CMO. The topic stokes big feelings and industry chatter — including a panel at the World Economic Forum at Davos over whether marketing is a viable career choice.
Now the news that Starbucks is reorganizing to replace the CMO role with regional leadership is certain to launch a whole new round of speculation.
Vineet Mehra, CMO of Chime, told Business Insider that he believes CMOs
→ Continue reading at Entrepreneur