Southwest Airlines is well known for its chaotic boarding process, thanks to the company’s policy of not having passenger seat assignments — but that could soon change.
On Thursday, the airline’s CEO, Bob Jordan, told CNBC about potential changes coming to the airline after a rough Q1 2024 earnings report that has the airline slashing growth plans after posting a loss of $231 million.
“We’re looking into new initiatives, things like the way we seat and board our aircraft,” Jordan told the outlet. “Customer preferences do change over time.”
Related: Southwest Airlines makes big operational changes after 2024 financial report
Due to ongoing trouble with Boeing, Southwest said on Thursday that it now
→ Continue reading at Entrepreneur