Google is now doing the Googling for its expansive U.S. audience — and news publishers are facing potentially multi-billion-dollar consequences caused by the change.
Google announced on Tuesday that it is applying AI to high-impact elements of search, from AI summaries to pages of AI recommendations in clustered groups. AI summaries, which appear at the top of search results and neatly summarize content found across the web, started rolling out on Tuesday to all of Google’s 246 million unique U.S. users.
The AI summaries mean that websites across the board will get less traffic, as people simply search and read what the AI has generated without clicking on anything.
As newsrooms
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