New York —
Buying clothes has always been challenging for Ann Lindsay.
As a plus-sized 41-year-old, she finds many stores’ plus-size offerings too matronly or too expensive.
Lately, it’s gotten worse: Last month, she noticed that her local Target in Chicago removed plus sizes entirely. There were significantly fewer options online, too.
In the pre-Covid era, big box retailers pushed inclusive sizing with fanfare. (“Whatever the tag says, you’re always a size YES to us,” Old Navy proclaimed in a massive campaign in 2018.)
But now plus-size shoppers say inclusive sizing is
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