Apple’s then-CEO, Steve Jobs, introduces new colors for the iPod Nano during a product announcement in San Francisco in September 2008. Paul Sakuma/AP
Paul Sakuma/AP
In his new book, Apple: The First 50 Years, author David Pogue includes a story about how the tech company’s late CEO and co-founder, Steve Jobs, pushed his team to perfect the iPod.
“Steve Jobs wanted it to be as small as possible,” Pogue said, recounting the anecdote in an interview with NPR. “So they brought him the prototype and then said, ‘This is it, Steve, as small as we can pack those components.'”