Gen Z’s fan edits are a staple of internet culture. Movie studios are finally buying in

New York  — 

When Melanie, also known as “Uhbucky” on social media, posted a fan edit of “Heated Rivalry,” she didn’t know it would lead to her dream job.

“I watched (the edit) so many times, it kind of like lost any spark to me,” Melanie, 25, said, referring to her minute-long video condensing the six-episode, steamy hockey romance. The series streams on HBO Max in the United States.

The fan edit gained 4.6 million views on X and blew up on Instagram, TikTok and even Threads after it was posted on December 28.

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