Peloton Ex-CEO John Foley Is Back—With A Custom Rug Startup And $25 Million

Foley and two other ex-Peloton cofounders are launching Ernesta, a direct-to-consumer custom-cut rug business, with $25 million from Addition and True Ventures and a team of former managers from their former company.

Peloton’s former CEO, John Foley, is launching a new startup—and this time it’s not a bike he wants to sell you—it’s a custom-cut rug.

Foley is launching Ernesta, a direct-to-consumer custom rug business, alongside two cofounders from his Peloton days, Hisao Kushi and Yong Feng. Ernesta is coming out of the gate with $25 million in venture capital funding and a founding team made up entirely of ex-Peloton managers.

Related News

Prediction Markets Let You Bet on Whether a Wildfire Will Burn Down Your Town

What Are Fish Oil Supplements Good For? Here’s Your Crash Course

Workers claim unsafe conditions at a restaurant owned by the South Park creators. They have Brooke Shields on their side

Trump Accounts are now live. Here’s what you need to know

How I Went From Side Hustle to 7 Figures in 12 Months Using 4 AI Tools (No Employees, No Investors)

AI Can Do a Lot — But Most Companies Don’t Want It Talking to Their Clients. Here’s Why.