OLIPOP is having quite a week.
First, they engaged in a snark war with rival low-sugar prebiotic soda brand, Poppi, during the Super Bowl — and by all accounts came out the victor.
Poppi reportedly spent $16 million on a one-minute Super Bowl ad featuring famous content creators — and sent 32 fully-stocked vending machines to social media superstars. The marketing stunt fizzled out fast. Customers complained on social media that giving rich people free drinks was ludicrous and that the brand could have donated the machines to schools or hospitals, or put those funds toward lowering the drinks’ prices.
OLIPOP jumped in, fanning the flames with comments like “32 machines
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