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Women have always faced pressure to meet narrow and often conflicting societal expectations. For female athletes, that pressure presents a paradox — being strong on the court while still being seen as “feminine” off of it.
“Growing up, I felt like if you were good at sports, people would label you a tomboy or say you weren’t girly enough,” says UConn basketball star Azzi Fudd.
Now, Fudd is helping change that narrative. She’s at the center of a bold partnership between UConn Athletics and prestige beauty brand Madison Reed that challenges outdated expectations and redefines what confidence can look like.
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