Ford CEO Jim Farley speaks at the Louisville Assembly Plant, in Louisville, Ky., on Aug. 11. Darron Cummings/AP
Darron Cummings/AP
Ford is making a multibillion-dollar bet on electric vehicles.
At the Louisville Assembly Plant in Kentucky on Monday morning, Ford executives announced that they plan to retool the factory so they can roll out a midsize pickup truck in the $30,000 range within 18 months.
That would be not just cheap for an electric vehicle but competitively priced for a truck — period. Ford’s own electric F-150 Lightning and the Chevrolet Silverado EV both start at around $50,000. Among