Nike sneaker ad labeled ‘misleading’ for marketing $35 kids’ shoes to adults | CNN Business

London CNN  — 

A “misleading” online advertisement for $35 Nike sneakers has been banned in Britain for failing to make clear that the product was actually targeted at children and therefore the offer didn’t represent a true discount for adults.

The ad featured a pair of sneakers next to the caption: “Now just £26 at Nike!” and exploding head and black heart emojis, according to the Advertising Standards Agency (ASA).

The ad appeared on the X account of The Sole Supplier, an online marketplace selling footwear and clothing from several major brands, in December 2023, the

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