CNN —
The NFL’s Netflix debut was a success – as far as streaming goes, anyway. But even with Beyoncé performing at halftime, the games’ ratings were roughly on par with last year’s Christmas viewership, which was aired on broadcast and cable TV.
The late Ravens-Texans game averaged 24.3 million viewers in the United States, and the early Chiefs-Steelers game averaged 24.1 million, according to Nielsen. The games were the most-streamed games in NFL history, the ratings company said.
Viewership for the Ravens-Texans peaked at the halftime show, dubbed the Beyoncé Bowl, with over
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