By Nick Chasinov, founder of Teknicks, a growth marketing agency that drives sustainable, defensible growth for streaming entertainment and SaaS products.
In today’s highly competitive streaming landscape, companies like Netflix, Hulu, Disney+ and Roku are vying for market share and subscriber loyalty. With new streaming services entering the market every year, it’s becoming increasingly important for streaming companies to find new ways to acquire and retain users.
While acquisition is certainly important, I believe it’s ultimately retention and engagement that will determine a streaming company’s success in the long term. And one of the most effective ways to drive retention and engagement is through the formation