Jiminy’s Is Fighting Climate Change One Pet Treat At A Time

Anne Carlson, Founder and CEO of Jiminy’s, was two years into building her new, sustainable pet food company, before she was able to tell the story of why she created it. It turns out that the story was too emotional for Anne to share in public. It was a classic “purpose story” that began with an upsetting conversation Anne had with her adult daughter about the future of our planet. The conversation was the “inciting incident” in her story that led the former Del Monte executive to tackle climate change by identifying new sources of protein for pet food – starting with crickets. Since creating the company, Anne and

→ Continue reading at Forbes - Startups

More from author

Related posts

Advertisment

Latest posts

The Tantalizing Mystery of the Solar System’s Hidden Oceans

The original version of this story appeared in Quanta Magazine.For most of humankind’s existence, Earth was the only known ocean-draped world, seemingly unlike any...

The Role of Scholarships and Grants in Financing Education

Applying for scholarships and grants helps students pay for college. In some situations, these awards allow people to obtain a degree they wouldn't be...

EV, hybrid and gas-powered: Some interesting cars coming in 2024 | CNN Business

CNN  —  Next year will see the introduction of some new, genuinely affordable electric vehicles as well as...