The Super Bowl of football is also the Super Bowl of advertising. The greatest storytellers in the ad biz — like the best NFL players — want to compete on this playing field. So startup founders who hope to hone their pitches can learn a thing or two from these creators. The USA Today Super Bowl Ad Meter for years has been the go-to source for the top ads. A number of storytelling lessons emerge from this list.
Tell A Story — Your audience won’t always remember a list of facts, but they will recall a story. Brain science confirms that we’re far more likely to remember information if