Effective marketers know the “trinity” of a good media strategy is effectively communicating your story across the intersection of three distinct media channels: owned media, paid media and earned media. This post will demystify these channels for you, to ensure you are effectively marketing across all three.
Owned Media
Owned media is exactly what it sounds like, properties that you own and entirely control. That includes assets like your website, mobile apps and email database. That includes ways of communicating to your customers through those assets, like website design, ad creatives, email marketing and SMS text based marketing. And, lastly, it includes data analytics, reporting and