I Use the 6-Week Sprint Method For Better Product Development — and More. Here’s Why You Need It, Too.

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In my years of building startups and working with founders, one expectation remains constant: unrealistic product development cycles. Far too often, companies find themselves bogged down in time-consuming development processes, forced agile development flows and the resulting wasted resources and missed opportunities. Great operators know that building software isn’t a commodity. You can’t snap your fingers and call something “done.” It’s more of an art than science. And typically, building something interesting and valuable “takes as long as it takes.” So, my co-founders and I decided to adopt a new way of thinking: the six-week sprint. This isn’t just a

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