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Ask most entrepreneurs what they want from a PR campaign, and you’ll hear variations of the same answer: “We want to get our name out there.” That’s fair. Visibility matters.
But here’s the problem: Visibility alone doesn’t pay the bills.
I can’t count how many business owners I’ve spoken with who’ve spent tens of thousands on PR, landed coverage in TechCrunch, Fast Company, maybe even Forbes — and still couldn’t attribute a single new customer to that exposure.
They got press. They didn’t get pipeline.
Why does this happen? Because most PR strategies stop at the headline. They chase media hits and assume
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