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For the first time in decades, unions have a brand opportunity they can’t afford to miss.
A new survey from LaborStrong found that 77% of workers aged 18-28 believe union workplaces are better than non-union ones. More than half say unions should be tackling urgent issues like AI and automation this year — not sometime in the future. And 56% of Gen Z workers are actively seeking out unionized workplaces when considering where to work.
This is not nostalgia for the labor battles of the past. It’s a new generation’s urgent search for collective strength in a world that feels increasingly unstable.