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Since reaching a peak of over 9% in 2022, inflation appears to finally be cooling for the average consumer. Over the last two years, companies across the globe have worked diligently to protect their profit margins by increasing their prices as their costs rose. For small business owners, this creates a number of challenges. Many consumers are still facing the pressures as wages haven’t kept pace with inflation rates. As a result, consumers are more cautious than ever about each dollar they spend.
To make matters more complicated, AI and other technologies are opening the door to new products and lower
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