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Email marketing is booming: last year, 52% of marketers said their campaign’s return on investment (ROI) doubled, while 5.7% of marketers experienced an ROI four times larger compared to 2022, a Statista report shows.
How can you create similar results for your business this year?
The effectiveness of email marketing comes down to a few key factors:
Knowing your audience and its pain points and desires.Creating emails that respond to those specific needs.Getting your emails in the inbox, where your subscribers can interact with them.
As the CEO of a B2B email marketing company, I often hear from customers about their top challenges.
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