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Your marketing team has spent a great deal of time honing your business’s brand image, from picking just the right color scheme for the logo to crafting the perfect language for your website. While marketing tactics like these are important, they aren’t sufficient to convince today’s increasingly skeptical consumers to purchase your goods or services. A public relations approach that gives your brand a compelling narrative can make all the difference.
Here, I’ll explain what a brand narrative is in the context of PR, why having one is advantageous, and how to shape one effectively to build awareness of your brand.
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