By Christina Dorr Drake, CEO and a co-founder of Willa’s Organic Oat Milk.
Breast Cancer Awareness Month is in October, a time when our feeds are inundated with pinkified products, NFL uniform updates and brands co-opting the conversation.
The intent of breast cancer awareness is to create awareness of the importance of early detection, specifically self-exams and mammograms. Oddly, the conversation around self-exams is often absent from brand messaging during Breast Cancer Awareness Month. Equally, the imagery continues to be primarily of white women within a limited age range, propagating the harmful myth that it doesn’t affect younger women, men, people of color or nonbinary
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