NPR’s Ailsa Chang talks to reporter Caiwei Chen about the booming livestream shopping trend in China, and how Chinese companies and TikTok are training American influencers to sell on livestreams too.
AILSA CHANG, HOST:
Last fall, TikTok launched its shopping platform. It’s called TikTok Shop. And one of its features is this live shopping feed, which has been called QVC for Gen Z.
(SOUNDBITE OF TIKTOK VIDEO)
UNIDENTIFIED TIKTOKER #1: (Shouting) Ah, woo.
(SOUNDBITE OF BELL RINGING)
UNIDENTIFIED TIKTOKER #2: Five more gone just like that, guys. You hear them? They – it’s not just…
CHANG: Brands and influencers livestream for hours selling skincare products, housewares
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