How Small Businesses Are Spending Their Marketing Dollars In 2024

It’s hard to overstate how broad the marketing strategies of small businesses have become. Before the Internet, small companies relied on print and traditional media advertisements, cold calling, and tight business networks. Even landing space in the Yellow Pages was considered an effective marketing move.

Today’s marketing options are much more extensive, and small businesses are increasing how much they spend on them. According to a recent Taradel marketing survey, 94% of small businesses have plans to boost their marketing spends in 2024.

But where will these dollars go? Here are a few marketing channels many small businesses are considering for 2024.

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