While digital marketing revolutionized the playbook for small business, allowing entrepreneurs to reach massive audiences for a fraction of the cost of traditional advertising, one of the longest-held tactics in marketers’ arsenals has actually continued to grow more potent in the digital age. To the untrained eye, direct mail may have become an overlooked strategy among other channels such as social media. However, marketers ignore it at their own peril– in fact, integrating direct mail along with a digital campaign can pay significant dividends.
In a world where digital notifications never stop, it can be easy to forget that people still interact with mail on a daily
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