H&M pulls school uniform ad in Australia after complaints it sexualized children | CNN Business

CNN  — 

H&M has apologized for and removed a school uniform advertisement in Australia after users on social media complained that it sexualized children.

“We have removed this ad,” the Swedish fashion giant told CNN. “We are deeply sorry for the offense this has caused and we are looking into how we present campaigns going forward.”

The ad, screenshotted by a number of social media users before it was removed, featured two elementary schoolgirls dressed in school uniform, with the slogan “Make those heads turn in H&M’s Back to School fashion.”

It prompted

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