New York CNN —
Football is back in full force this weekend. Sorry, the other one.
Saturday marks the beginning of Apple’s second year of streaming Major League Soccer matches, a decade-long, $2.5 billion deal that’s part of an ambitious effort to attract more fans and money to the 28-year-old league, which has long struggled for relevancy in the shadows of other North American sports.
A centerpiece of that plan is “MLS Season Pass,” a sleekly designed streaming package that ditches the fragmentation other sports suffer from and lets fans stream globally every game — without
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