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When you think of a great leader, it’s easy to imagine someone standing in front of a whiteboard, pitching the next big idea. Founders are often celebrated for their creativity and their ability to see what others can’t. And yes, vision matters. It inspires people to follow you, attracts customers and opens doors that didn’t exist before.
But there’s a trap in over-indexing on vision: the belief that more ideas equal more progress. In reality, constantly introducing new directions can leave teams overwhelmed, distracted and unclear about where to focus. Without structure and clarity, vision becomes noise.
In my time at ButterflyMX,
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