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Without clients, you don’t have a business. Fair enough.
But I believe there are three types of clients: ideal clients, clients who help pay the bills and those you need to send packing. I know what you are thinking. It is hard to be picky as a start-up or even an established business facing tough times. I agree, but with a little effort and thoughtful planning, you can get more of those ideal ones and spend less time doing work that does not align with your business goals.
When I first started in entrepreneurship, I made the classic mistake of taking almost
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