Opinions expressed by Entrepreneur contributors are their own.
You didn’t ask for it. You don’t want to do it. Getting in front of a camera is one of the most dreaded activities for many. It’s called being camera shy. But increasingly, the focus is on real people talking about their work rather than using paid spokespeople or unknown narrators. And today, it is not just the leader of the business that needs to be ready for their “close-up” but those on the front lines. The designers. The researchers. The product experts. The people on the manufacturing floor. The customer service representative and others. This trend of using real
→ Continue reading at Entrepreneur