Ford says it will roll out a cheaper electric pickup truck

Ford CEO Jim Farley speaks at the Louisville Assembly Plant, in Louisville, Ky., on Aug. 11. Darron Cummings/AP

Darron Cummings/AP

Ford is making a multibillion-dollar bet on electric vehicles.

At the Louisville Assembly Plant in Kentucky on Monday morning, Ford executives announced that they plan to retool the factory so they can roll out a midsize pickup truck in the $30,000 range within 18 months.

That would be not just cheap for an electric vehicle but competitively priced for a truck — period. Ford’s own electric F-150 Lightning and the Chevrolet Silverado EV both start at around $50,000. Among

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