In an effort to be unique, informative and persuasive, many businesses can end up with overly complicated and wordy websites that may be doing more to push customers away than pull them in. When building an effective website, often simplifying its content and design is the most effective approach, giving visitors the space they need to find the answers to their problems.
But when you’re trying to ensure visitors have all the information they need to determine your product or service is the best solution for them, you may not know where to start reining it in. To help, eight members of Young Entrepreneur Council each offer one piece