Chasing Social Media Algorithms Is Out — Community Is in. Here’s How to Create Connections That Matter.

Opinions expressed by Entrepreneur contributors are their own.

Anyone else tired of playing the social media game? Recently, I’ve been feeling overwhelmed with the platforms, the content and the rat race to produce more and be seen more — which ultimately seems to be spiraling into more and more virtue signaling. As the New York Times recently stated, “Social media is, in many ways, becoming less social.”

As an entrepreneur, agency owner and go-to-market expert in SaaS and Fintech, I have a lot to say and a lot of experience to share, but lately, no matter where I go, it feels like the loudest voice wins. The most controversial.

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