Can Save Outbound Sales Teams From Their Disappointment?

Conventional approaches to sales are full of frustration. The sales team sends out thousands – or hundreds of thousands – of messages to potential customers, hoping that at least some of them will turn into sales leads and, eventually, paying customers. The spray and pray approach, as it’s known, is highly inefficient and delivers increasingly miserable conversion rates. It may even alienate customers – in a world where personalised marketing is becoming the norm, people often feel hostile to sales messaging that is so obviously randomised and untargeted.

It is this problem that former Salesforce executive Peda Pola hopes to confront with, the Californian-based start-up that

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