Personalisation is a buzzword for marketers: by treating customers as individuals, tailoring messaging and marketing to their needs and desires, organisations hope to get a much better response. But there’s a problem: having staked the future on apps, betting that customers will download and engage with their software, they’re discovering that personalisation is very difficult to implement in the app world.
That’s the challenge Paul Meinshausen has set out to confront. The co-founder and CEO of Aampe, which has just announced a $7.5 million pre-Series A funding round, Meinshausen believes the marketing industry needs a new approach. “The assumption has been that once someone is inside your