New York CNN —
Caitlin Clark made history Thursday as women’s college basketball’s all-time leading scorer. The Iowa star is also an economic powerhouse, putting a spotlight on the multi-million dollar earning potential of some athletes in a new era of profitability in college sports.
Clark, 22, has signed deals with Gatorade, Nike and State Farm, among others. Sports data site On3 estimates the total value of those partnerships at $818,000 — the fifth-highest ranking in all of women’s college sports, and multiples higher than Clark can expect to make as a pro in the WNBA, where the
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