Bridging The Trust Gap: 4 Pillars Every B2B Marketer Should Know

In my last article, I dug into Informa Tech’s 2023 Trust in Marketing Index survey. It was a sobering look at five content pitfalls that B2B technology decision-makers said bust trust:

Generic content that speaks to everyone—and no one. Same-old, same-old, repetitive content, just like everyone else is producing. Gated content, especially when the value exchange between brand and reader is unequal. Content with stale data and outdated information. Content that promises insight but is a sales pitch.

But get this: Each of those challenges also represents an opportunity. It’s not a total washout. Even though reader trust is as fragile as an

→ Continue reading at Forbes - Startups

More from author

Related posts

Advertisment

Latest posts

What to expect from Apple’s ‘scary fast’ event | CNN Business

CNN  —  Apple is set to host its second product event of the season, a month after introducing...

Can America afford two wars? Here’s what the bond market thinks | CNN Business

New York CNN  —  If you want to aggravate the US bond market, just remind traders how high the...

Start your week smart: Israel, Auto strike, Matthew Perry, Mike Pence, Maine shootings | CNN

CNN  —  Looking for a little last-minute costume inspiration for Halloween? For nearly two decades, one photographer has...