Articles by

Jessica Wong

How to Build Brand Recognition From Scratch — A Step-by-Step Guide for Startups

Opinions expressed by Entrepreneur contributors are their own. Branding instills meaning into organizations, their products...

Thinking of Rebranding? This Step-by-Step Guide Will Help Make the Process Smooth and Successful.

Opinions expressed by Entrepreneur contributors are their own. Rebranding is a complex process aimed at...

How AI-Driven Personalization Is Transforming the Retail Industry and Enhancing Customer Experiences

Opinions expressed by Entrepreneur contributors are their own. Americans love to shop — so much...

How to Build a Tech Brand That Stands Out in a Competitive Market

Opinions expressed by Entrepreneur contributors are their own. Technology companies excelled during the early years...

Launching a New Tech Product? Here Are the Steps You Need to Take to Ensure It Succeeds.

Opinions expressed by Entrepreneur contributors are their own. Every year, thousands of new tech products...