Entrepreneurship and startups are undoubtedly entering the mainstream. This is great, yet it makes it more important than ever to dispel certain myths that might build the wrong expectations in some young entrepreneurs.
Considering you already have a mechanism to get people aware of and interested in your product (or in other words a marketing funnel), then conversion rates are arguably the most important key performance
You can search for wisdom anywhere, but one of the best places to find it is with people with experience. “The credit belongs to the man who is actually in the arena…” –
“Content marketing is all the marketing that’s left.” —Seth Godin Content marketing is one of the most common and powerful marketing tools for startup founders. The reason is simple – it could be
The contest for in-group status is for good or for bad an integral part of all social environments. In his book “The Status Game: On Human Life and How to Play it”, Will
To succeed as a startup founder you need to make as many correct decisions as possible in the context of the available information and resources. Consequently, being aware of some of the common
Undoubtedly, we are living in a world of ever-increasing hyper-specialization. The advantages of being a specialist rather than a generalist have become more than obvious ever since Henry Ford innovated the production line.
One of the biggest general problems you’ll face as an early-stage startup founder is trying to achieve too much with too few resources. The general principle of solving this problem is to focus
Will Storr’s book “The Science of Storytelling” is intended to be read by fiction writers. Its messages, however, are very applicable to any other domain that uses the tool of storytelling to capture
One of the most common pieces of entrepreneurship advice young founders get is to work on rather than in their business. “If your business depends on you, you don’t own a business –
