One of the biggest general problems you’ll face as an early-stage startup founder is trying to achieve too much with too few resources. The general principle of solving this problem is to focus your efforts as much as possible – forgo scope in order to achieve higher depth.
This is also true for your marketing efforts – there would be dozens of startup marketing strategies worth employing for your project, however, you simply wouldn’t have the capacity to implement all of them effectively. The key is to choose which one would be the most impactful for your project.
“Innovation is saying ‘no’ to 1,000 things. You