One of the most common pieces of entrepreneurship advice young founders get is to work on rather than in their business.
“If your business depends on you, you don’t own a business – you have a job. And it’s the worst job in the world because you’re working for a lunatic!” – Michael E. Gerber
The importance of realizing this is even greater for tech startups because most stakeholders expect that these businesses should be able to grow very quickly (and becomes nobody wants to buy and invest in a job).
When you’re working on an IT product scaling up happens easier compared to