At 24, She Was Fired From Her Advertising Job. Then an ‘Incredibly Important’ Mindset Helped Her Build a Multimillion-Dollar Business.

Melissa Ben-Ishay’s “love language” has always been baking. So, when she was fired from her advertising job at age 24, following her passion into business seemed like an ideal opportunity. Her brother Brian Bushell encouraged her to seize it. “We wound up creating an incredible product that makes people happy during good times and bad,” Ben-Ishay says.

Image Credit: Courtesy of Baked By Melissa. Co-founder and CEO Melissa Ben-Ishay.

Ben-Ishay launched the bite-sized cupcake brand with co-founders Brian Bushell, Matt Baer, Danny Omari and Ben Zion in 2008.

Related: She Started a Business When She Couldn’t Satisfy a European Craving in the U.S. — and It Made More Than $30 Million

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