At 23, She Started a Side Hustle for ‘Quick Money.’ Now the Business Brings in More Than $1 Million a Month — and Boasts Celebrity Fans.

This Side Hustle Spotlight Q&A features Katherine Watercutter, founder and CEO of activewear brand Gold Hinge. Watercutter started the business as a side hustle when she was 23. Today, Gold Hinge counts celebrities including Kristin Cavallari and Kaitlyn Bristowe among its fans. The brand went viral during TikTok’s “RushTok” trend, garnering 40 million hashtag impressions and sales in the multi-millions.

Image Credit: Courtesy of Gold Hinge. Katherine Watercutter.

What was your day job when you started your side hustle, and why were you interested in entrepreneurship?

I was a sales representative for a distribution company working with kitchen and bath designers around Indiana (I studied interior architecture and design). I

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