Apple’s AI Has a Catch — And It Could Help Boost Sales

Apple’s new AI could boost sales of its biggest revenue generator: the iPhone.

Apple Intelligence, first announced on Monday at Apple’s annual developer conference, noticeably enhances existing iPhone features. Siri, for example, can use information from different iPhone apps to answer questions more thoroughly and send questions that it can’t answer directly to ChatGPT. There are also new AI-generated emojis coming to the iPhone.

But in the small print at the end of yesterday’s AI announcement, Apple noted that though its AI software upgrade will be free, it will only be available on two iPhone models: the iPhone 15 Pro and 15 Pro Max.

Related: Apple Is Expanding What The iPhone

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