iPhone sales dropped 24% in the first six weeks of 2024, according to a new report, adding to significant problems for Apple and other Western tech companies in a crucial market.
Analysts from Counterpoint Research said the overall mobile market in China fell by 7% with companies including Apple, Oppo and Vivo experiencing declines.
But the problem for Apple has been ongoing for a year as China’s economy slows down, and trade tensions and nationalism heat up. Customers that once would have considered Apple are now turning to national brands, particularly Huawei, Counterpoint said.
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