Advertiser exodus grows as Elon Musk’s X struggles to calm concerns over antisemitism

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IBM has stopped advertising on X after a report said its ads were appearing alongside material praising Adolf Hitler and Nazis. Kirsty Wigglesworth/AP

Kirsty Wigglesworth/AP

Advertisers are leaving the site formerly known as Twitter after a new report found that pro-Nazi content was appearing next to company ads and Musk himself supported a baseless antisemitic conspiracy theory to his 163 million followers.

IBM confirmed this week it is stopping advertising on X, saying the company has “zero tolerance for hate speech and discrimination.”

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